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Network Marketing Glossary

Network Marketing Glossary

Brand building: The reputation of the brand is built through the effective advertising which has the ability to draw buyers.

Down line: Distributors recruited by the marketer (in reference) and marketer receive commissions on their sales and the sales of the distributors they recruit.

Ethernet: It is a family of frame-based computer networking technologies for local area networks (LANs). The name comes from the physical concept of the ether. It defines a number of wiring and signalling standards for the physical layer, through means of network access at the Media Access Control (MAC)/Data Link Layer, and a common addressing format.

Leveraging: In finance, leverage (or gearing) is, using given resources in such a way that the potential positive or negative outcome is magnified. It generally refers to using borrowed funds, or debt, so as to attempt to increase the returns to equity.

Metcalfe: Robert Melancton Metcalfe (born April 7[1], 1946 in Brooklyn, New York) is an American technology pioneer who co-invented Ethernet with David Boggs, founded 3Com and formulated Metcalfe’s Law. As of January 2006, he is a general partner of Polaris Venture Partners.

Telecommunications network: It is a network of telecommunications links and nodes arranged so that messages may be passed from one part of the network to another over multiple links and through various nodes.

Up-front: Amount paid in the first year.

Up line: Distributors who are above the marketer (in reference) in the MLM hierarchy and who receive commissions (overrides) from the marketer’s sales.

You can also check Network Marketing Summary.