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Active Life Rice Bran Oil is good in taste and aroma. Rice bran oil is extracted from the oily layer of brown rice. It is one of the most nutritious and healthy edible oils due to the presence of natural bioactive nutrients such as Oryzanol, Tocopherols, Tocotrienols, and Sterols with a balanced fatty acid composition and high smoke point making it ideal for cooking and frying applications. It is produced by a patented “Physical Refining” process without use of any harsh chemicals .This helps to preserve the antioxidants which would otherwise be lost due to the use of chemicals.



Benefits of Rice Bran Oil for maintaining good heath are:

  • Heart Healthy Oryzanol: Increases HDL (good) cholesterol and lowers LDL (bad) cholesterol and triglycerides. Improves HDL/LDL ratio.
  • Natural Antioxidants: Help protect from disease and improve stability
  • Low Oil Absorption: Food fried in refined rice bran oil absorbs up to 15% less oil and lowers calorie intake.
  • Naturally Balanced Fat Composition: The ratio of saturated (SFA), monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids is the closest to World Health Organization (WHO) recommendation, from the nutritional point of view.
  • Natural Anti-ageing: Contains Squalene which improves skin tone and delays wrinkle formation.
  • Ferulic Acid: Helps stimulates hormonal secretion and rejuvenates health.
  • Vitamin E (Tocopherol): Helps in maintaining balance of nervous system.
  • Vitamin E (Tocotrienol): Known to have anti-cancer properties.*Source: India’s paper on Rice bran oil (Joint FAO/WHO Food Standards Programme, Codex Committee on Fats & Oils, 18th session U.K 3-7TH FEBRUARY, 2003

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Active Life Rice Bran Oil contains natural health promoting antioxidants Oryzanol, Tocopherols, Tocotrienols. Oryzanol is not found in any other edible oil other than Rice Bran Oil.
Active Life contains high quantity of Oryzanol – 1200mg/100g. It is upto 50% more as compared to some of the leading brands in the market.
International research studies have found 300 mg per day as the optimum dosage of Oryzanol.* Active Life delivers 300mg Oryzanol in just 2 table spoons approx. (25 g), which is the recommended daily oil intake for adults and people with sedentary lifestyle**.
(Source: * Yoshino G, Kazumi T, Amano M, Tateiwa M, Yama- saki T, Takashima S, Iwai M, Hatanaka H & Baba S, Curr Ther Res, 45 (1989) 975.
** According to National Institute of Nutrition, Hyderabad, adults with sedentary lifestyle should consume about 25g of visible fat)
Active Life is fortified with Vitamin A & D2 that helps improve health.
Active Life has balance fat profile that is closest to the recommendations of World Health Organization (W.H.O), National Institute of Nutrition (NIN).
Nutritionists’ advice switching from one type of edible oil to another since conventional edible oils do not contain the right proportion of fats. Active Life Rice Bran Oil offers the ideal balance in fat composition enabling regular use with no need to switch between oils.
Active Life contains Zero Trans Fat. Trans fat are considered bad fats.
Rice Bran Oil is less greasy.
Food cooked with Rice Bran Oil absorbs up to 15% less oil which makes it more economical.
Less oil absorbed results in reduced calories, better, lighter tasting food and enhanced flavour and palatability.
Active Life Rice Bran Oil has high smoke point point, making it perfect for cooking, deep frying, pan or stir frying. The smoke point is the temperature at which the oil is decomposed and where possible toxicological relevent compounds are formed.
Active Life is golden color edible refined oil produced by a patented “Physical Refining” process without use of any harsh chemicals in an ISO 9001: 2008 and HACCP Certified company.
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  Nutritional Facts (Approx. per 100g)
  Energy  900 kcal
  Protein  0 g
  Carbohydrate  0 g
  Sugar  0 g
  Fat  100 g
  Saturated Fatty Acids  24 g
  Polyunsaturated Fatty Acids  34 g
  Monounsaturated Fatty Acids  42 g
  Trans Fatty Acid  0 g
  Cholesterol  0 mg
  Vitamin E  50 mg
  Oryzanol  1200 mg
  Vitamin A  2500 IU* / 750 mcg**
  Vitamin D2  200 IU* / 5 mcg**

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Use is recommended in moderate amounts.
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Who are health and quality conscious.
Who wants best for their family.
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Oils and fats such as butter, ghee and vanaspati constitute dietary visible fats. Fats are a concentrated source of energy providing 9 Kcal/g, and are made up of fatty acids in different proportions. It is necessary to have adequate and good quality fat in the diet .The type and quantity of fat in the daily diet influences the level of cholesterol and triglycerides in the blood. Diets should include adequate amounts of fat particularly in the case of infants and children, to provide concentrated energy since their energy needs per kg body weight are nearly twice those of adults. Adults need to be cautioned to restrict intake of saturated fat (butter, ghee and hydrogenated fats) and cholesterol (red meat, eggs, organ meat). Excess of these substances could lead to obesity, diabetes, cardiovascular disease and cancer.

Choose a diet that is low in saturated fat and cholesterol and moderate in total fat

Fats are one of the three macronutrients required to maintain health, the other two being proteins, carbohydrates.
Fats are solid at room temperature and oils are liquid at room temperature.
Fats supply energy and essential fatty acids, and they help absorb the fat-soluble vitamins A, D, E, and K.
Fats contribute to texture, flavor and taste and increase the palatability of the diet.
We need some fat in the food we eat, selected sensibly.
According to National Institute of Nutrition, Hyderabad, adults with sedentary lifestyle should consume about 25g of visible fat, while individuals involved in hard physical work require 30-40g of visible fat daily.
Diets of young children and adolescents should contain about 30-50g of fat a day.

The National Institute of Nutrition (NIN) recommends a near equal ratio of SFA (27-33%): MUFA (33-40%): PUFA (27-33%) in healthy oil. Rice Bran oil is closest to this recommendation. Its percentages being approx.SFA (24%): MUFA (42%): PUFA (34%).
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Q. What is Rice Bran Oil?
A.Rice Bran Oil is extracted from the oily layer of brown rice, which is separated as Rice Bran while producing white rice.
Q. What is Smoke Point?
A.The smoke point is the temperature at which the oil is decomposed and where possibly toxicological relevant compounds are formed. The smoke point for oil varies widely depending on origin and refinement.
Q. What is the Smoke Point of Rice Bran Oil?
A.The smoke point of Rice Bran Oil is approx 254 degree C.
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Every effort has been made to ensure that the information provided herewith is accurate. The information provided herewith is for general knowledge purpose only.